THE RESULT?
130X INCREASE IN IMPRESSIONS
MAIA ESTATES
SEPTEMBER 2021 – DECEMBER 2024
GOAL
To communicate the brand philosophy and storytelling through content while increasing engagement and awareness on social media.
WINNERS OF:
+ Best Sustainable Residential Development – Asia Pacific, Asia Pacific Property Awards
+ Iconic Project of the Year, Economic Times Real Estate Conclave
+ Sustainable Project of the Year, GRI Awards India
+ Developer of the Year (South India) Residential High-Rise Development, India Property Awards
BRINGING THE REAL INTO REAL ESTATE
MAIA Estates was looking for a long-term partner who understood the brand and communicated their sustainability philosophy in an engaging manner. That’s where Distil stepped in. Our first order of business? To humanise their Instagram account and make it stand out in the otherwise very corporate and surface-level world of real estate.
A page that is visually elevated, but at the same time, real. That’s what people connect with.
A LUXURY REAL ESTATE BUSINESS THAT BUILDS CONSCIOUS, HOLISTIC HOMES WITHOUT COMPROMISING OUR ECOSYSTEM.
For us, the key was to simultaneously step into MAIA’s audience’s shoes to see what kind of content they would engage with. Just property images wouldn’t cut it. So, we added more life to the account by adding lifestyle content, partnering with like-minded brands, showcasing the team behind MAIA, and sharing value-adding content that the audience could benefit from.
97X INCREASE
IN REACH
A unique marketing strategy warranted a unique partnership strategy – with like-minded humans who can help extend the brand story.
Our favourite partnership? Balance & Blend – an event where we acted as a catalyst to bring onboard SatatKi who developed an experiential gallery-style walk-through (with jewellery in fine china) showcasing upcoming artists and sustainable fashion brands with shoppable QR codes and a new discovery in every nook of 27 Summit, MAIA’s flagship property. The cherry on the cake? Fashion Revolution hosting workshops raising awareness about the impacts of fashion. This led the right audience to indulge in discovery while walking through the home.
That’s two sales objectives in one go.