CONTENT DEVELOPMENT
To encapsulate the offering of a space that has so much to offer, we planned an extensive content bank shoot to capture all their food, beverages, workshops, and services.
WHAT WE MANAGED
+ Marketing Strategy & Analysis
+ Social Media Calendars & Management
+ Content Shoots
+ Performance Marketing
Paus; is set on a very strong brand identity and mission – wellness looks different for different people on different days and that wellness need not have a boring approach to it. Our goal was to translate this message and through it, build a more engaged community.
SEPTEMBER 2023 – DECEMBER 2024
PAUS;
A HOLISTIC WELLNESS SPACE AND CAFE IN THE UAE HOSTING INTERACTIVE WORKSHOPS, TREATMENTS, AND MOVEMENT CLASSES.
When we started, the Paus; social media page was primarily an events bulletin. By conceptualising additional content pillars, assigning weightage to different talking points, we were able to expand the communication and tell a larger story.
Story-first approach + Social media trends = A two-way communication between the brand and their digital/physical community.
45.5% INCREASE IN FOLLOWERS IN 1 YEAR
A step away from the ‘vanilla’ approach to wellness communication.
145 IMAGES +
40 VIDEOS
ACROSS 5 DAYS
GOAL
To expand the story around wellness, with a fresh and real take on what wellness looks like.
